Black Friday: The Phenomenon That Changed the Way We Shop

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History

The Black Friday of 1869 was caused by a drop in the price of gold, while the Black Friday of 1929 was caused by the stock market crash that led to the Great Depression. Both events had a significant impact on the economy and continue to be studied by historians and economists to this day.

Definition

It wasn’t until the 1980s that the term became widely used to describe the retail sales event that we know today.

What events caused both Black Fridays

Sometimes the event is referred to as the Fisk-Gould Scandal, after the two financiers who were implicated in the crisis.

Ultimately, the crash led to a decade-long economic depression known as the Great Depression, which had a profound impact on the U.S. and global economies.

Black Friday 1869 vs 1929

AspectBlack Friday 1869Black Friday 1929
DateSeptember 24, 1869October 29, 1929
CauseGold price crashStock market crash
LocationNew York CityNew York City
ResultPanic on Wall Street, leading to economic falloutStock market crash that led to the Great Depression
Impact on BusinessesMany businesses failed, especially in the railroad industryMany businesses failed, leading to high unemployment rates
Government ResponseThe government did not interveneThe government implemented policies to try to address the economic crisis
Length of CrisisThe crisis lasted several yearsThe crisis lasted throughout the 1930s

Facts

1869

• Crisis led to a significant increase in unemployment and caused widespread financial hardship.

• Was one of the earliest financial panics in U.S. history, and it led to calls for increased government regulation of the financial industry.

• Some individuals who lost their life savings in the crisis committed suicide, while others turned to crime in order to make ends meet.

• Crisis contributed to a decline in public trust in the financial industry, and it took several years for the economy to fully recover.

•Event is considered a turning point in the history of U.S. finance, and it led to increased scrutiny of financial markets and increased regulation by the U.S. government.

1929

• Stock market crash of 1929 led to a significant increase in unemployment and caused widespread financial hardship.

• Great Depression followed the crash led to a significant increase in suicides and mental health issues, as people struggled to cope with the economic fallout.

• Led to the implementation of new government regulations, including the creation of the Securities and Exchange Commission (SEC) to regulate the stock market and protect investors from fraud.

• Government also implemented policies aimed at stimulating the economy, including the New Deal programs launched by President Franklin D. Roosevelt.

• Had a profound impact on the U.S. and global economies, and it contributed to a shift in public opinion in favor of increased government involvement in the economy.

What ended the Great depression?

1. World War II: Massive spending on military equipment and supplies during WWII aided in job creation and economic growth. This spending created a huge demand for goods and services, which aided in the recovery of many countries.

2. Deal policies: President Franklin D. Roosevelt’s New Deal policies, which included government spending on infrastructure projects, social welfare programs, and financial regulations, aided in the stabilization of the economy and the restoration of confidence in the banking system.

4. Technological advances: The development of new technologies, such as the automobile and radio, aided in the creation of new industries and jobs, thereby stimulating economic growth.

What caused the modern Black Friday shopping event?

woman-using-tablet-and-holding-black-friday-shopping-bag

Retailers saw an opportunity to jumpstart the holiday shopping season by offering deep discounts on products to attract customers. This strategy worked, and Black Friday has become one of the biggest shopping days of the year.

During Black Friday, retailers offer massive discounts on popular products, leading to long lines and chaotic scenes in stores.

In recent years, retailers have extended the event to include online sales, leading to Cyber Monday becoming another major shopping event.

What is the Black Friday trend?

1. Social Media: During the Black Friday season, many retailers use social media platforms such as Twitter and Instagram to promote their sales and engage with customers. As retailers try to reach younger, more digitally savvy consumers, influencer marketing and user-generated content have risen in popularity.

2. Changing Consumer Behavior: Finally, changing consumer behavior has transformed Black Friday in American households. Many people are now more interested in experiences and environmentally friendly products than in purchasing as many items as possible at the lowest possible price.

As a result, alternative shopping events such as Small Business Saturday and Giving Tuesday have grown in popularity, as has a greater emphasis on ethical and sustainable consumption.

3. Online Shopping: In recent years, more and more people have opted to shop for Black Friday deals online rather than brave the crowded stores.

As a result, retailers’ approaches to Black Friday have shifted, with many offering online-only deals and extending their sales over several days or even weeks.

4. Earlier Start Times: While Black Friday used to begin early on Friday morning, many retailers have recently begun opening their doors on Thanksgiving Day itself, sometimes as early as the afternoon or evening.

This has sparked debates about the holiday’s commercialization and its impact on retail workers and their families.

Black Friday vs Cyber Monday

Black FridayCyber Monday
DefinitionTraditional in-store shopping event on the Friday after ThanksgivingOnline shopping event on the Monday after Thanksgiving
OriginStarted in the US in the 1950sStarted in the US in 2005
DateFourth Friday in NovemberFirst Monday after Thanksgiving
FocusIn-store salesOnline sales
ProductsIn-store discounts on a wide range of products, including electronics, appliances, clothing, and moreOnline discounts on a wide range of products, including electronics, appliances, clothing, and more
Sales ChannelsIn-store and onlineOnline only
DiscountsDeep discounts, doorbusters, and limited-time offersOnline-only deals, free shipping, and exclusive offers
Consumer BehaviorCrowded stores, long lines, and early morning shoppingOnline shopping, price comparisons, and mobile purchases
AdvantagesIn-store experience, ability to see, touch and try products, and same-day pickupConvenience, larger product selection, and exclusive online deals
DisadvantagesCrowded stores, long lines, and limited product availabilityLimited in-store discounts and shipping time

What regulatories help to prevent future stock market crashes?

1. Securities Act of 1933: This law required corporations to disclose critical financial information to investors before they purchased stock in the corporation. The goal was to aid increasing stock market transparency and lowering the risk of fraud.

2. Securities Exchange Act of 1934: In 1934, this law established the Securities and Exchange Commission (SEC), which is responsible for stock market regulation and enforcement of securities laws.

The Securities and Exchange Commission (SEC) has the authority to investigate and prosecute companies that violate securities laws.

3. Glass-Steagall Act: Enacted in 1933, this law separated commercial banking from investment banking. This reduced the likelihood of banks engaging in speculative investments that could lead to financial crises.

4. Wall Street Reform and Consumer Protection Act of 2010: The relatively new 2010 law increased financial industry regulation and established new agencies to oversee financial markets.

It also included provisions to protect consumers from predatory lending and other forms of abuse.

Corona crisis vs 1929 and following depression

Current crises, such as the COVID-19 pandemic and the resulting economic downturn, are not directly comparable to the events that precipitated the Great Depression in 1929.

The two crises had very different causes and circumstances, and the policies and institutions in place today to manage financial and economic risks are far more advanced than they were in the 1920s.

However, both the Great Depression and the current crises have had significant economic consequences for individuals and communities. The Great Depression was marked by high levels of unemployment, poverty, and social unrest, and full recovery took many years and significant government intervention.

Similarly, the COVID-19 pandemic has caused widespread economic disruption and hardship, especially among vulnerable populations like low-income workers and small businesses.

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